Different types of customer loyalty programmesPoint programmes. Points programmes are the most common in the retail world, as they are the simplest. Depending on a customer's average purchase threshold, they are grouped into one of three types of Beauty Insider these levels identify the highest spenders among the group of already loyal customers. If executed correctly, this type of programme can work for almost any type of business and makes the buying process engaging and exciting.
So how can you ensure that your customer loyalty programme is beneficial to your business and your customers? Check out these types of loyalty programmes. We will explore the different types of loyal customers and the importance of striving to ensure that your existing customers become loyal. REI's Co-op membership programme goes back to the outdoor equipment company's roots as a co-operative, a consumer organisation that is truly consumer-owned and managed to meet the needs of its members. While a points system is perhaps the most common form of loyalty programmes, it is not necessarily applicable to all types of businesses.
Consumer loyalty is achieved by providing consistently good products and services, high quality customer service and problem-solving strategies, and the offer of loyalty rewards and discounts. Frequent customers earn points that translate into some kind of reward, such as a discount code, gift or other special offer. Let's look at the different characteristics of loyalty with both high and low repeat purchase frequencies, and analyse the four different types of customer loyalty that are revealed through this comparison.