In a noisy online environment, you need to give your customer base a reason to participate in your loyalty programme. While these are certainly the types of programmes that get the most attention, the key is to make sure you get it right within your business model and choose a programme based on your customer base. With Buzztime tablets, you can host an awesome trivia night (or other game night) that your customers will love. Once you have a solid retention rate that ensures a good flow of customers, you can move on to focus on creating an effective loyalty programme.
Each of these plays a role in customer loyalty, although not all four are necessary to achieve true loyalty. If you don't have great service, no matter what else you do, you probably won't get many loyal customers. With a truly defined product portfolio, Sonos would have the opportunity to create a great loyalty programme by encouraging customers to expand their collection of your speaker product line. Customers can feel that your values are very similar to theirs when you align your company with a charity they support.
Your customers want to know that by participating in this additional effort, they will benefit from offers, access or deals they would not otherwise receive. When built well, loyalty programmes can be far more cost-effective than general marketing and customer acquisition. Loyal customers who already love your brand will enjoy receiving discounts on their favourite products. By creating great offers, the second factor in customer loyalty, your existing customers will be motivated to make more purchases from you.
So when introducing customers to your loyalty programme, make sure it contains your brand personality. Whether it's a birthday drink for a loyal customer or a free snack "just because" for one of your regulars, small gestures of appreciation can go a long way. The reality is that both elements can be defining KPIs for your business and a critical intersection for organisations looking to improve customer loyalty. Many loyalty campaigns are unsuccessful because they only offer discounts based on how much the customer spends.
