All of HubSpot's marketing, sales CRM, customer service, CMS and operations software on a single platform. However, as your customer base grows, the demand for service could increase and force you to expand the bandwidth of your support team. Coffee goliath Starbucks has always been innovative with its marketing, especially in the customer acquisition department. Like the feedback loop, customer beta testing groups serve a dual purpose: they provide your company with specific, actionable feedback from the customer's point of view and they keep customers interested in the new feature your company is testing.
Here are some ways to identify changes in customer expectations and how they feel about your company. These surprises don't have to be big or expensive, but they are memorable to your customers by showing that you care about their children. Once you have collected them, you should analyse the survey results for trends in customer behaviour and other areas to improve the user experience. Most importantly, don't forget to empower and encourage your customers to become advocates for your brand in the process.
While it is important to focus on customers who are at risk of churning, do not forget loyal customers in the process. Trustworthiness is a key factor in building trust, so your company must be consistent in delivering value to customers. Early on, Starbucks founders Zev Siegl, Jerry Baldwin and Gordon Bowker focused on the sounds and smells inside their shops to provide a pleasant customer experience. Education is one of the most valuable things you can offer your customers (or even just your website visitors).
And by the way, Classy Curlies also sells these DIY kits if customers want a more specialised regime. Even if your customers don't ask for your opinion, your team should be proactive in communicating with them. If you've developed a niche for your business that solves a critical customer pain point, you're on the right track to retaining them.